Rev It Up! 2025 Event Speakers

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Richard Dansereau – Automotive Industry Expert and Business Coach

Richard Dansereau is a seasoned expert in the automotive aftermarket industry, bringing over 33 years of experience in automotive shop management, business operations, and performance coaching. As the founder and lead coach at OnTrack Automotive Solutions, Richard has dedicated his career to helping independent automotive repair shop owners and managers improve profitability, efficiency, and customer service in an increasingly competitive marketplace.

With a deep understanding of key performance indicators (KPIs), business management, and team development, Richard is known for his strategic approach to shop management. His expertise extends across areas such as service consultant training, business expansion, succession planning, and shop management software.

Through his work with OnTrack, Richard has coached countless shop owners on how to streamline operations, implement effective standard operating procedures, and foster a high-performing, engaged workforce. His unique approach to coaching focuses on empowering managers and staff to drive results by combining proven systems with accountability, innovation, and continuous improvement.

Richard’s passion for excellence in the automotive industry, along with his extensive knowledge of shop management, has positioned him as a trusted advisor and leader in the field, guiding businesses to sustainable growth and success.

 

Donald Cooper – Keynote Speaker

Donald Cooper is a seasoned business coach and world-class speaker who has helped thousands of companies increase their customer value and bottom-line profits.

From his early days sweeping the floors at his family business, Cooper Canada, to becoming a global leader in hockey equipment manufacturing, Donald’s entrepreneurial journey spans decades. He’s transformed his real-life experiences into actionable insights, making him a sought-after expert in business reinvention and profitability.

In his keynote, Donald will challenge attendees to rethink their businesses and inspire them with practical strategies for growth.

 

Murray Voth – RPM Training

Murray Voth is a recognized expert in the North American automotive industry, specializing in the business development of independent automotive service and repair shops. As the owner and principal trainer at RPM Training, he helps clients improve profitability, implement best practices, and strengthen leadership, management, and financial strategies. His extensive research on industry challenges allows him to provide tailored training and coaching solutions for shops of all sizes, including large distributors and franchise programs.

Murray has over 38 years of experience, starting with operating service stations from 1986 to 2006. He spent over a decade as a senior trainer and consultant for large training companies in Canada and the U.S. before founding RPM Training in 2018. With a focus on delivering results, he has worked with automotive business owners across North America, helping them address day-to-day challenges and implement effective strategies for growth.

He also trains service advisors and technicians, emphasizing client-centric processes to enhance service and profitability. Additionally, Murray contributes to industry publications as a regular business columnist and collaborates with researchers on leadership development. His passion for the automotive industry drives him to help small business owners reduce stress, improve their financial outcomes, and achieve lasting success. Many of his clients have grown from solo operations to multi-location businesses with expanded teams.
Murray is actively involved in industry associations such as the Automotive Retailers Association of BC, the Automotive Aftermarket Retailers of Ontario, and the Automotive Industries Association, and regularly participates in events like AAPEX.